Who invented sour patch

But while everyone would probably be able talk about their feelings for this candy, not everyone would probably know the history behind these little guys. Do you? The history of Sour Patch Kids is a relatively young one, just like the adorable little candies themselves. United States. Type keyword s to search. Today's Top Stories. You may be able to find the same content in another format, or you may be able to find more information, at their web site. However, when the Cabbage Patch Kids Craze overtook the children of the 80s, Mars Men quickly became the iconic Sour Patch Kids, and the martians transformed into little children.

Sour Patch Kids hit the U. Later, starting in , the package featured a more modern-looking Scott with a baseball cap as well as a girl; both of the kids appear to be crazy for the candy. In , the packaging ditched the boy and girl mascots in favor of the candy themselves, and they are now the official mascot of the candy. The little candies are displayed to be mischievous children both on the box and in commercials.

Outside of movie theaters, the candy has extended its reach into a dizzying array of side endeavors and brand-boosting collaborations. In , Sour Patch Kids teamed with 7-Eleven for a Sour Patch Watermelon Slurpee flavor, which, according to a press release , was "inspired by chatter on social media from fans already asking for and enjoying these products together. According to Best Products , there was even a Chips Ahoy-Sour Patch Kids mashup in — a surprise in terms of flavor combination, perhaps, but not business-wise, as the brands share a parent company in Mondelez International.

Need a "healthy" alternative? Sour Patch Kids offers dietary supplements , too. Or, if you want to express your love via wardrobe, there's a full line of colorful merch , from pillows to purses, sneakers to sunglasses. There are even " beauty " products — think flavored lip balms, plus soaps and bath bombs.

To expand its exposure further, the company crafted a float for the Macy's Thanksgiving Day Parade in , while a video game called World Gone Sour was based on a lost Sour Patch Kid trying to make its way into a belly. And one experimental-minded brewery, MobCraft Beer , created the barrel-aged Sour Barrel Kidz for summer — a "Belgian-style pale ale aged with Sour Patch Kids, then refermented on real fruit.